Available for Q4 bookings · UK based

I don't make pretty content.
I make content that sells.

I'm Matt — a UK UGC creator with two years and thousands of hours in front of the camera. In my third month on TikTok Shop I drove over £50,000 in GMV. My best month to date: well over £250,000. Same face, same kitchen, same phone — just an obsession with what makes people stop scrolling and start buying.

Watch the work → See rates & packages
48-hour turnaround 2 revisions included Raw + edited files
Paid brand collaborations
LYNXUNILEVER NUTRITION GEEKS EVOBAND QLAWAY
Best month, GMV
£250,000+
Month 3 on TikTok Shop
£50k GMV
£250k+
GMV in my best single month
on TikTok Shop
£50k
GMV generated by month three
as a brand-new creator
2 yrs
Making short-form content
every single week
8+
Content formats delivered,
from skits to spec-led demos
Why brands book me

Three reasons I'm a low-risk hire

Most creators can show you a nice-looking video. Very few can show you a sales figure attached to one.

📈

I've already proven I can sell

Two years of TikTok Shop is two years of a live scoreboard. Every video either converted or it didn't, and I saw the number the next morning. That feedback loop is why my hooks land — I've had thousands of them graded by actual sales, not by likes.

🎭

One creator, the whole format list

Skits, POV, face-to-camera, unboxing, ASMR-led demos, myth-busters, voiceover b-roll, testimonial. You don't need to brief three creators to test three angles — brief me once and get three genuinely different creative routes back.

🏡

The demographic rosters can't reach

I'm 42, married, one son, two dogs, one very normal British house. That unlocks a huge product range — DIY, garden, pets, kids, health, tech, home, grooming — and it lands with the 30–55 buyer, who is nearly always the one with the card.

Selected work

Eleven videos, eleven different jobs to do

Hover to preview, click to watch with sound. Every one of these was made at home, self-shot, self-lit and self-edited — and it's the same setup your brief lands in.

What I deliver

Brief one angle or brief ten

Send me a product and a goal. I'll come back with the formats most likely to hit it — and I'll tell you honestly which one I'd put budget behind.

Face to camera CORE

Straight-talking, high-energy, hook in the first 1.5 seconds. The backbone of nearly every winning ad account.

Skits & POV

Short scripted scenes that hide the ad inside a story. Ideal for cold traffic and low-interest products.

Problem → solution

Open on the frustration your customer already feels, then hand them the fix. The highest-converting structure I run.

Unboxing & build

Full first-impression journey, box to finished product. Powerful for higher-ticket items that need de-risking.

Demo & visual proof

Show it working. Side-by-side tests, before/afters, durability checks — proof beats adjectives every time.

Myth-buster / review

"Is this actually a scam?" Answers the objection your buyer is already typing into the comments.

Testimonial & day-in-the-life

Honest, lived-in, low-production. Perfect for retargeting warm audiences who need one last nudge.

Voiceover & b-roll

Faceless product-led cuts for brands who want the creative to travel across markets and channels.

Hook packs POPULAR

One body, 5–10 alternate openings. The cheapest way to find your winner before you scale spend.

Categories I create in

Health & supplements Oral care Hair, skin & grooming Fitness & wearables Consumer tech Home & kitchen Cleaning DIY & tools Garden & outdoor Pets Family & kids Seasonal & gifting Menswear Automotive accessories Apps & subscriptions
Matt filming a supplement demo at his kitchen table
About Matt

42. Married. One son,
two dogs, a lot of takes.

I came to this late and I think that's the whole advantage. I'm not a 21-year-old dancing in a ring light — I'm the bloke your customer actually is. When I say a product has made my mornings easier or saved me an hour on a Sunday, it reads as true, because it is.

I started on TikTok Shop two years ago with a phone and zero audience. By month three I'd driven over £50,000 in GMV. My best month since has cleared £250,000. I got there by treating every upload as a test: new hook, new opening frame, new first line, then reading the sales the next day and doing more of what worked.

"The algorithm doesn't care how good your camera is. It cares whether someone watched past second three."

That mix of reach and realism is why it isn't only small brands booking me. I shot the Lynx advent calendar campaign for Unilever — delivered to a global brand's guidelines, filmed in my own kitchen, and it still looked like something a real person made. That's the balance most creators drop one side of.

Practically, that means you get a creator who can shoot in a real family home with a real family in it — kitchen, garden, garage, bathroom, dog walk, school run. Wide product range, fast turnaround, no drama, and a straight answer when I think a script won't perform.

How it works

From brief to ad-ready in a week

STEP 01

Brief

Send the product, the audience and the goal. If you haven't got a brief, a link and a sentence is genuinely enough — I'll build the rest.

STEP 02

Concepts

You get hooks and angles back for sign-off before I film a frame. No surprises, no wasted shoot days.

STEP 03

Shoot & edit

Filmed vertically in 4K, cut with captions, sound design and pacing built for paid. Delivered within 48 hours of approval.

STEP 04

Iterate

Tell me what the data says. I'll re-cut the winner, spin new hooks off it, and keep the account fed with fresh creative.

Rates & packages

Transparent pricing,
no discovery call required

All prices in GBP, exclusive of VAT. Product must be gifted in addition to the fee. Organic usage included as standard.

Single

One concept, one video. Best for testing whether we work well together.
£300per video
15–60 seconds, vertical
  • 1 fully edited video
  • Hook written & tested by me
  • Captions + sound design
  • 1 round of revisions
  • Raw footage included
Book a single
Most booked

Test pack

Three genuinely different angles so you can find a winner instead of guessing.
£795for 3 videos
£265 each — saves £105
  • 3 videos, 3 distinct formats
  • +5 alternate hooks to split-test
  • 9:16, 4:5 and 1:1 exports
  • 2 rounds of revisions
  • 30-day paid usage included
Book the test pack

Monthly retainer

A steady creative pipeline for accounts that are actively scaling spend.
£2,200per month
10 videos — £220 each
  • 10 videos per month
  • Monthly creative strategy call
  • Winners re-cut & iterated free
  • Priority 48-hour turnaround
  • Full paid usage included
Enquire about a retainer
Paid usage rights
+40% of base rate per 30 days, per platform. 12 months from +£450.
Whitelisting / Spark Ads
+£150 per 30 days to run the ad through my own handle for extra social proof.
Extra hooks & rush
Additional hooks £45 each. 24-hour rush delivery +30%.
FAQ

The usual questions

How fast can you turn a video around?

Standard delivery is 48 hours from the moment I have the product and a signed-off concept. If you need it quicker, 24-hour rush is available for +30%. Retainer clients get priority in the queue by default.

Do you write the scripts?

Yes, and I'd usually rather I did. Send me the product, the audience and the one thing you want people to take away, and I'll write hooks and angles for your approval before filming. If you have a script you're attached to, I'll shoot it — and tell you honestly if I think a different opening would perform better.

What do you need from me to get started?

The product, a link to your site, your target customer in a sentence, and any claims I'm legally allowed to make. That's it. Anything else — brand guidelines, competitor ads that worked, a list of banned words — is a bonus, not a requirement.

Do I own the content?

You get full organic usage across your own channels in perpetuity, included in every package. Paid media usage is licensed separately so you only pay for what you actually run — see the add-ons above.

What kit do you shoot on?

Vertical 4K on an iPhone with proper lighting, a lav mic and a gimbal where movement helps. Deliberately so — content that looks native to the feed almost always beats content that looks like a commercial, and that's the whole point of UGC.

Can you appear as a customer rather than a creator?

Yes. Roughly half of what I shoot is unbranded, first-person and made to feel like a real customer filmed it in their own home — because it was. I can also do faceless voiceover and b-roll if your brand would rather not attach a face.

What products don't you take on?

Anything I can't be honest about on camera. I won't make health claims I can't stand behind, and I'll turn down products I don't think work. It costs me the odd booking and it's the reason my content still converts.

Are you happy to work with agencies?

Very. I work with agencies and in-house teams regularly, deliver into whatever folder structure you use, and I'm comfortable with NDAs, exclusivity windows and category conflicts being agreed up front.

Let's work

Send me your product.
I'll send you back something that sells.

Currently taking on new brands for Q4. Tell me what you're launching and I'll come back within 24 hours with concepts and a quote.

Email me → Rewatch the work
✉ mdyer84@googlemail.com ♪ TikTok @rs_darr ♪ TikTok @dadsdaily_deals
Book a project →